Audio and Video are two main elements to transfer information in a complete way to a brain or an individual, and hence it cannot be ignored at any level of information transfer. Digital signages are used in many facilities like hotels, educational institutions, restaurants, corporate houses and many more. The usage of digital signage solutions is surging.
What is a digital signage?
Digital signage is an engaging way of displaying information to people / customers or your staff via use of a digital display and audio.
Whenever you go out, you see screens everywhere. In public spaces like shopping malls, shops, corporate hubs & streets, these are digital signages showing advertisements or some relevant information that people find interesting and useful to take along. These could be static, interactive touch screens or a huge video wall.
In a layman’s language, a digital signage is a screen which can be LED or LCD, which displays information in a video or an image format.
Types of Digital Signage Solutions
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Digital Signage Kiosk – Digital Signage Kiosks are used for smart advertisements and brand promotion. They can be seen in airports, shopping malls, corporations etc. For smart advertising, they can be interactive, to engage with people through a touch screen display and can leave a better lasting brand impact on the user’s mind.
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Video Walls –Video wall display is a huge business in the Digital Signage industry, and the market in future has a promising growth. Video walls consist of multiple sets of LED or LXD, DLP Tiles, Monitors or even Projector Screens. But most of the video walls nowadays consist of LCD/ LED Panels which are assembled together to create a larger screen.
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Direct LED – In Direct View LED displays, the light-emitting diodes (LED) themselves formulate the image creation. They are good for outdoor applications, for nearly any viewing distance and maximum flexibility.
How can Digital Signage benefit a business?
- Easy to Update Content – Nowadays, more and more businesses are choosing digital signage solutions for promoting their products and services. The technology is upgrading at a very rapid rate with improved hardware. With updated hardwares it gives the end user the flexibility to update the content from anywhere, anytime in the world with just a click of a button.
- It’s a cheaper solution – Bid goodbye to internal signage, costly point of sale materials, and huge printed posters. Incase of digital signage, it’s just an one time cost of setting up the signage and procuring the license. Easy to calculate the return on investment and you will see quick returns for the same.
- Attractive – The creative design can be customised using the digital signage. Go vibrant or corporate in colours and tones. You can create eye-catching content to connect and attract your target audience. This type of digital display gives the designer a free hand to create more engaging design and content.
Instant Marketing Messages
The power to convey a message with the use of audio & video in digital signage helps a brand to connect with the potential buyers / customers or your ideal target audience.
If you are looking for a digital signage solution in India you can get in touch with our team at Taxan Gulf. (Click Here). We assure you with the best technical support from the experts and prices for the various hardware used for a digital signage solution.